Phoenix Beta
Build the body that proves who you’re becoming.
Phoenix combines progressive strength training, purposeful running and mobility to help you build muscle, improve your fitness, move freely and create visible evidence of a higher standard.
We are inviting a small group of founding beta members to experience Phoenix for free and help shape the product through honest feedback.
Before you join
Everyone follows the same structured 90-day program. This is a self-directed program; one-to-one coaching isn’t included. Workouts aren’t adjusted for equipment, schedule or injuries during this beta.
Equipment
A gym with a barbell and rack, trap bar, dumbbells, a kettlebell, bench, pull-up bar, landmine setup, resistance band, medicine ball, cables and machines (including a leg press or hack squat and leg-curl machine), and a bike or rower. Somewhere to run (outdoors or a treadmill).
Weekly commitment
Days 1–7 are FACE, your baseline week. After that, follow the scheduled strength, running or conditioning sessions, with mobility and recovery days built in. Session length varies. Allow time for training and a few minutes to log your progress.
Experience
You should already know how to squat, hinge, press and row safely, be able to run or jog continuously, and be comfortable training on your own. Get medical advice first if you have an injury or health condition.